Mobarek earlier led the marketing department at Ultra Music, working with multi-platinum acts like Calvin Harris, Steve Aoki, Pitbull, and deadmau5. Mobarek brings nearly two decades of experience in branding and marketing, most recently co-founding and running full-service marketing agency Mob Creative. Sam will be the driving force behind our success, helping us ensure that this music and these artists make a true global and cultural impact.”

Mobarek will report to Warner Records’ Co-Chairman & COO Tom Corson and Co-Chairman & CEO Aaron Bay-Schuck, who jointly remarked, “Over the past few years, we’ve strategically built a strong presence in the dance music community and have had quite a bit of success in that space - whether it’s with Grammy Award-winning trio Rüfüs Du Sol or Billboard Music Award winner & Grammy nominee ILLENIUM or David Guetta & Bebe Rexha‘s most recent #1 chart-topping hit, ‘I’m Good (Blue).’ Now, with Major Recordings, we’re doubling down, putting renewed energy and dedicated focus on supporting even more acts from around the world. Headed by respected executive Sam Mobarek, Major Recordings has revealed its first signing, rising duo PARISI, in partnership with Parlophone’s FFRR. Taking a music-first approach, the new label will discover, sign, and develop top talent across the ever-evolving and expanding electronic dance community. Warner Records just announced the launch of its first-ever flagship electronic dance music label, Major Recordings.

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